Archive | Blog

The newest trend in the internet today is joining one of the many social networking websites. Here, you will be able to keep in touch with your old friends as well as your relatives and you will also be able to make new friends as well as meet new people. With social networking websites, you will see that it will make the world a smaller place.

One social networking website that is so popular among many people from all over the world is Facebook. In this website, you will be able to post your pictures, discuss your interests and hobbies as well as do other great things.

In the past, Facebook was restricted to Harvard College students. In time, it expanded to other schools and universities until it became available for everyone above the age of 13 from different parts of the world.

Presently, the Facebook website now has more than 62 million active users worldwide.

Now, if you have an online business, you will see that Facebook can significantly help you promote your website and your business. Facebook marketing is now one of the hottest trends among online entrepreneurs today. Just think about it, with over 62 million active users worldwide, you will definitely have a lot of potential clients to do business with.

Because of the amount of people joining Facebook, a lot of online business owners are now joining this social networking website in order to market their products or services. With Facebook, you will definitely be able to effectively market your website.

The great thing about Facebook today is that anyone will now be able to join it. Whether you are a college student or you are an entrepreneur looking for a niche market, Facebook is the place that you should go to.

In fact, Facebook is now very popular that it is now investing a lot of money for advertising in order to attract more people to join. With this kind of benefit, you will see the potential on what your business can have.

Facebook as well as other social networking websites are now just beginning to see its full potential.

Today, you will see that Facebook has now launched its Facebook Ads system that will allow you and other fellow business owners to formally advertise your products and services. You have to consider the fact that people are three to five times more likely buy a particular product if their friends recommend it. If you advertise in Facebook, you will be able to increase your sales.

Facebook is now very popular that it now contains ads for big corporations, such as Microsoft, Coca-Cola and other companies.

So, if you are thinking about marketing online for your business and you want to increase your company’s sales, then you may want to try out Facebook. Here, you will be able to increase the advertising potential for your company. Also, you will be able to reach out to more people as well as get a niche market for your products and services.

So, if you think that online advertising or marketing is not working for you, you might want to try out marketing on Facebook. Here, you will be able to see how effective marketing is by using this one-of-a-kind social networking website and you will be able to increase your sales.

Owning an impressive website will give you an almost endless list of opportunities to succeed in the digital world. Especially if you have targeted website traffic, you may find that you can actually do more than just marketing and selling your own business to secure a steady flow of profit.

Expect affiliates to be going after you and prepare to handle several connections as marketers will do their best to showcase their own business via your pages (just be careful to affiliate with a direct competitor).

So why are you likely to capture affiliates’ attention if the traffic to your website is targeted?

First, obviously your targeted traffic is something that may also be targeted to their industry or specialization. If, for example, your website offers high-speed internet connection, then your traffic may certainly prove useful to an affiliate that sells anti-spyware. Anybody who uses the internet is susceptible to invasion of personal privacy due to programs that can be unknowingly installed on your computer.

Hence, anybody who needs an internet connection may certainly consider the purchase of anti-spyware too. This is where your targeted site traffic becomes a great catch for other related businesses (especially for your competitors – which is why you need to constantly make sure that your website possesses ideal search engine authority to get all possible targeted traffic).

When your site features content highly relevant to a specific subject, then you become an authority in the topic. This authority transcends to almost anything that displays on your website which is likely to be clicked by your targeted visitors. Consider a mall that is frequented by people due to its popularity in a specific location. When a franchise business rents a space within the mall, the franchise business is sure to benefit from the popularity of the latter.

This is exactly similar to an affiliate renting or buying a space from any of your web pages. Of course, the franchise business would have never rented a space within the mall if not for its outstanding daily visits. As for your website, without the targeted traffic which is most likely due to a poor content, you can never be an authority and hence you will never catch any affiliate’s attention.

A website that receives targeted traffic may also grab the opportunity to officially collect information about its visitors. You may give your visitors the option to subscribe to your site by getting their email addresses (or even post addresses and phone numbers) so you can send them notifications whenever developments in your site take place.

These information – aside from being highly significant to your own business – will also be very useful to affiliates. The list can be used for lead generation, soft selling, and other related marketing activities. Be careful however with certain limitations in contacting potential leads.

And by simply being connected to a website with large targeted traffic already brings benefits to affiliates in terms of increasing the quality of their own sites. Back links are important factors in getting a website optimized. Having them come from reputable websites is a major step to attracting search engine crawlers.

The targeted website traffic that you have is what will make your website reputable.

The importance of immediate, massive, daily action has been written about many times already but it is so important that it is worth writing about again and again. The examples in this article come from the world of business but they could apply to any other walk of life as well.

Marketing is the life blood of business but sometimes businessmen will wait until they have written the perfect advertisement or sales message before they send out even one ad. They also spend weeks making sure their website is beautifully designed with all the latest refinements.

Meanwhile good selling time is passing them by. Their product may even be out of date before they are happy with the advertisements. By the time they have everything perfect and ready to go, they may run out of capital and be forced to close down their business.

The best lesson I learned from the late Corey Rudl at a seminar in London was not to worry about creating a perfect website. Just get one up. His own dad had a website selling Ferrari car badges which was very ordinary but it was making money.

Michael Bloomberg, the billionaire Mayor of New York, credits his success to getting going without spending too much time planning:

” We act from day one; others plan how to plan – for months.”

Dave and Heidi Perry talk about a fairly average businessman and average marketer whom they call Jack.

Jack’s motto was: “Doin’ it, Doin’it, Doin’it” i.e do something, anything every day towards achieving your marketing goals.

He kept plugging away each day with his marketing even when the format of his sales brochures and forms was not very good. He would not wait for the format to be improved. He believed in ‘Doin’ it’ even if he was not quite ready to do it.

This philosophy and behaviour made him a multi millionaire and a leader. Even though what he said was not profound and could at times be downright stupid, his action oriented words and behaviour led many to trust him and to follow his suggestions.

“He knew that to get a desired outcome, he had to actually DO something to get there.”

Jack knew that if his audience would just do something – anything – every day toward their goals, they,too,would get there. He, himself, just started doing something.

He didn’t wait until he had enough money to start his business or until his advertising materials were perfect or until he had a stockpile of products to sell. He started with what he had and did something every day to achieve his goal.

You can’t dream or wish your way into riches although this can help. You have to actually do something about it however badly. What is worse than a sales ad? No sales ad. Don’t wait until you have a great website or enough money to start your business.

Get going badly now and do something every day towards achieving your goal. You may still have doubts and fears but by doing something every day you will make progress and your confidence and power will increase.

Some people want to master a piece of software before they use it. The chances are that they will never use it!

The quickest way to learn how a software tool works is to start using it on a daily basis. We will make mistakes, of course, but we will also make progress in understanding the software.

I did not use an autoresponder for ages because I was afraid of making mistakes and sending people the wrong message. When I did get round to using one, I almost immediately made mistakes but learned rapidly how to put them right and no one sent in any letters of complaint!

If possible, find a mentor who can hold your hand while you try something new. However, mentors are not always easily available so trust yourself to have a go on your own and see what happens.

You will probably amaze yourself at what you can achieve on your own especially if you don’t give up at the first signs of trouble.

Obviously preparation, thinking and planning are worth doing but there comes a time when the most important thing is to actually start taking action even if this means you are running risks. Try it and see what happens.

Is a Home Business Right For You?
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-47722

Every morning as people wake up and make the commute to work,
many dream of the day when they will finally work for
themselves. Every time the boss lets someone know that they must
give up their weekend plans for the good of the company, people
contemplate the benefits of being the owner of their own
business.

Are you one of these people?

If you are, it is important to ask yourself some very important
questions before you make the uncertain leap into
self-employment.

Many dream of the benefits of home business ownership, but few
take into account the sacrifices that must be made to bring the
dream to fruition. Please don’t make this mistake yourself.

You must approach home business ownership with your eyes wide
open. Ask yourself the important questions, and more
importantly, answer your own questions openly and honestly.


AN IMPORTANT CONSIDERATION

Are you the type of person who relishes every chance to gather
around the water cooler for social interaction?

If so, then home business ownership may not be the right
decision for you.

Instead, if you feel that you can be quite content sitting alone
at your desk; speaking only to clients and really minding your
own home business, then you might have what it takes to succeed
as a home business entrepreneur.

If you feel at ease with your own company and don’t need a dozen
coworkers milling around your desk, then you, too, could savor
the freedoms that will allow you and your family, to live the
lifestyle you know you want and deserve.


THE KEY TO HOME BUSINESS SUCCESS

Self-motivation is the key to success when you start a
home-based business. You need to possess the ability to push
yourself ahead. Your drive and determination will be reinforced
with every new sale.

The level of success that you will achieve greatly depends on
the time and effort you are willing to plow into your new home
business. Your organization, planning and marketing skills, will
all be put into practice when you embark on your liberating
journey from employee, to being your own boss. In fact, you will
be the wearer of many hats and gain a wealth of business
experience along the way, when you finally make that commitment
to work at home.


YOUR SUCCESS RESTS ENTIRELY UPON YOUR OWN SHOULDERS

You will now be the boss. Are you truly able to work
independently? Do you have the drive; the tenacity, to persevere
with your home based business? Will you be able to invest the
necessary time to nurture it, to watch it grow and see it
through, from germination to full, glorious bloom? When you’re
the boss, you are responsible for the success of your home
business, from A to Z, from disappointments to victory.

When you work at home, it will empower you to achieve many
things you were unable to do when you were stuck working for
that tyrant boss. Remember him? He’s the guy that wouldn’t let
you take time off when your baby was sick…the same guy that
called you in to work on Thanksgiving Day.

A home business means that you can take good care of your family
and make money from home, simultaneously. You will have the best
of both worlds! Just think–no more dirty laundry piling up–you
can do it while you work. No more scurrying around at the last
minute searching for a babysitter either. And no more worrying
about getting fired; you’ll be the boss!


IN CONCLUSION…

Stay positive and focused on your home-based business, even if,
when sales aren’t up to par, you get occasional negative remarks.
or derogatory comments from people with stuffy, dead-end jobs.
Ignore their cutting words and bear in mind that success is the
best revenge! Keep your admirable, positive attitude at the
forefront and show them what you’re made of!

Resource Box:
—————————————————————–
Stone Evans, The Home Biz Guy can help you launch your very own
money making website today that’s 100% ready to take orders and
pull in massive profits for you right now … guaranteed! Visit:
http://www.PlugInProfitSite.com/main-47722

There are so many success stories you will hear about businesses making it good on the internet. The troubling thing is, there are maybe a tenfold or even a hundredfold of stories contradictory to theirs. Many have unsuccessfully launched a business enterprise that is internet based but only a handful shall succeed.

Is this through luck? That is even more remote. It takes good business sense and a lot of help and team effort. Most importantly, it is the eagerness to succeed and the determination to learn and the willingness to invest in a lot of hard work and some money.

The Very Basic

Like Neo, traffic is “The One”. Without traffic, all your effort would just go to waste. Every business need customer, without them you wouldn’t have anyone to sell your products to. In the internet world traffic is the walk-in customer. The more traffic you have the more people would be able to sell your products to.

But like any business that’s in every corner building or in the mall, not everyone that goes in will buy, but the greater of number that do come in to browse your merchandise, the greater number of people that will buy your products. It is a simple and known fact.

But, how do you get traffic, traffic large enough that could make a small percentage of eventual buyers enough to make a good profit. Many big companies generate traffic of tens of thousands a day and a measly ten to fifteen percent actually buys, but that small percentage is enough to provide them with good business.

Many of these success stories get their traffic from paying others. Yes, that’s right; you have to spend money to make money. Advertising is the key. The more people that know that your site exists; the more people would of course go to your site, that’s common sense.

While there are many ways that can get you advertising for free, this do not generate the same high volume as those methods that are getting paid. These paid advertisements include advertising schemes by Google and Yahoo.

If you are already running an Internet marketing campaign or are about to embark on an Internet marketing campaign, one concept you cannot afford to skimp on is search engine optimization (SEO). SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to make this strategy work for them. Even those who are knowledgeable about SEO may have difficulty executing their SEO strategies to produce the desired effect.

Advertising is a very important part of running any type of business. You need to advertise to reach new customers and market your products or services. Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online you should understand there is a great deal of free advertising available in the form of optimal search engine rankings.

Well known search engines such as Google rank websites according to complex algorithms which are designed to determine which websites are most relevant for particular search terms. Therefore, taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings for these terms. This is important because most Internet users rely heavily on these rankings. It is not uncommon for Internet users to only review the first few results when they search for a particular term. This means if your website ranks high enough to appear on the first page of the search results you will likely enjoy increased website traffic. However, if your website doesn’t make it to the first page or even the second page, it is unlikely you will receive a great deal of website traffic from visitors who use search engines.

Now that you understand why search engine rankings are so important you might wonder how to achieve these rankings. The easiest way to optimize your website is to hire a SEO specialist to do the work for you. The world of SEO is complex and continually evolving making it difficult for most business owners who do not specialize in SEO to keep up with the changes in the industry. Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website.

The algorithms used by search engines can be rather complex and include a number of different factors. Some of the common factors in the equation include keyword density, META tags, titles, inbound links, website traffic and content.

Keyword density refers to the number of times a particular keyword is used in the content of your website. The theory behind this concept is that website which use a keyword often are likely extremely relevant to that keyword, however, overuse of that keyword may result in penalties to the website if the search engine deemed the keywords are not being used appropriately.

META tags are pieces of HTML code which some search engines use in evaluating the content of a website. Placing keywords in these tags can be beneficial in some search engines. However, care should be taken to avoid placing irrelevant keywords in these tags as this may result in your website being penalized.

Inbound links are also used by some search engines to rank websites. Inbound links refer to links on other websites which point to your website. In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link to your website. This means you should ensure the website providing inbound links to your website are high ranking websites to receive the most benefit from these links.

Finally, the content on your website can do a great deal to bolster your search engine rankings. Most SEO firms retain a staff of writers who are skilled at providing quality content which is also optimized for relevant keywords. If you hire a SEO firm who does not providing copywriting services, you should invest in hiring a professional writer yourself. This will help to ensure the copy on your website is not only valuable to your visitors but also considered valuable to search engines.

Just like there are no magic weight loss cures or ways to earn money from home without a great deal of effort, there is no one simple solution to guarantee Internet marketing success. However, Internet marketing is not overly complicated, and many business owners can enjoy at least some degree of Internet marketing success with only limited knowledge about the industry. This article will discuss some of the simplest Internet marketing strategies business owners can implement to promote their business online.

Participation in industry related message boards is one of the easiest ways a business owner can use the Internet as a promotional tool. Message boards are websites which provide a forum for Internet users who share a common interest to share information related to this subject or just socialize. Business owners may opt to join message boards which closely relate to their industry or the products or services they offer. This is important because doing this gives the business owners access to a group of Internet users who fall into the target audience for his products or services. It also gives the business owner the opportunity to promote his own website. Many message boards allow users to place a link to their own website in their signature. Business owners who do this and also contribute useful commentary on the message boards may attract potential customers via the link they place in their signature.

Additionally, some message boards may even allow users to post links in the body of the message. This gives the business owner the opportunity to offer his link in response to questions and comments when doing so is relevant and offers something of value to the online conversation. However, care should be taken to carefully review the terms of service and all guidelines on the message board before posting links to ensure this is not a violation of the policies of the message board. Failure to adhere to message board policies may result in removal from the message board or the posts being viewed as spam by other users.

Another simple, but effective, Internet marketing strategy is to hire a consulting firm with search engine optimization (SEO) experience to assist you in achieving high search engine rankings. While the concept of SEO can be rather complex and understanding the most effective strategies and how to properly implement them may take years of experience as well as continual education, the ability to hire a qualified SEO firm is as simple as knowing how to interview candidates and select the most qualified one. Handling your own SEO efforts can be rather difficult but hiring another firm to take care of this for you is not only easy but it can have a significant impact on your website traffic because high search engine rankings typically translate to improved web traffic. This is because Internet users trust search engines to serve the most relevant websites first and typically only visit the best ranking websites when they search for a particular term.

Similarly, another simple way to enjoy Internet marketing success is to hire a consulting firm to plan and execute your Internet marketing strategy. Just like SEO, Internet marketing is essentially a full-time job. Business owners may have a great deal of difficulty trying to run their business and organize their Internet marketing. Outsourcing this work eases the burden on the business manager and will likely produce more favorable results.

It’s an exciting adventure that you’re about to begin by being self-employed. It’s time to let everyone know about your soon-to-be successful company by promoting your home business.

While hiring a marketing or public relations firm is an easy option, since you are just starting out, it may be a tool you cannot yet afford. If this is the case, it is up to you to develop different media means to promoting your home business.

The most obvious is starting a Web site. There are many freelances out there who would gladly do this for you for a fee, but this is not really necessary if you have basic computer skills. Several sites are dedicated to instructing you on a step-by-step procedure on how to create a Web site for promoting your home business. Many provide usage for a price, but there are some out there in which you can use for no cost at all. This would be a practical option. A free site might not offer all the flourishes of a paid-for one, but as your first priority would be simply promoting your home business, other features, graphics and designs can be added once the money starts rolling in and you have extra cash to spend on creating a stand out site.

What a wonderful invention it is, this thing we call the Internet!

If you would just take your time to know your way around, you could discover a lot of premium products and services being offered for free. What’s best is that there is a seemingly endless number of these wonderful finds, what with the Internet being a vast network of constantly evolving ideas and all!

Among these magnificent benefits is the chance to be able to promote your business, any business, online, free of charge! It doesn’t matter if your enterprise is a purely online or offline venture, the World Wide Web is home to a great number of marketing opportunities that you could avail of, with no damage to your business’ budget whatsoever.

Advertising can be a big problem otherwise. A lot of companies reserve a big chunk of their budgets to cover marketing expenditures. Sometimes, these gambles pay off, but there are occasions when they fail miserably, putting to waste some good money that could have been used in other areas of development for the business involved.

But with the many channels available online, marketing has become a less risky course of action. There so many avenues available online where you could advertise your business for free and attain more exposure for your products or services. Here are some of them.

1. You could advertise through your own website. Ordinarily, you should pay a nominal fee for web hosting and your domain name. A paid web hosting service is more reliable. Your own domain name would impress upon your visitors an immediate sense of professionalism. But if you don’t want to spend for them, there are a lot of free web space providers on the Internet!

2. You could advertise through other people’s websites. And you could do this in a lot of ways too! You could create a banner that would summarize your business’ offers and have it displayed on existing pages. Or if you have your won website for your business, you could use the said banner to link to your pages, or you could even settle for simple links. Additionally, you could have other webmasters rave about your venture and they could talk about it in their own websites.

3. You could create your own affiliate program. By giving commissions as incentive, you could invite a lot of Internet users to become your affiliates. Each affiliate would work to help you make a sale. It’s like having a battalion of sales representatives that you’d only have to pay if they manage to refer a willing customer!

4. You could try viral marketing. Viral marketing is the online equivalent of word o mouth advertising. By giving away something for free, for as long as that something has a link or a simple reference to your business, you’re encouraging the recipient to spread the word about your business to the people he knows. This would result in the exponential expansion of your business message like wildfire.

5. You could advertise in online communities. Forums and mailing lists are popular venues that could likewise convey your business message. Membership to these groups is usually free. Additionally, you could also create your own mailing list and start capturing leads for future sales by doing some helpful follow-ups.

The Internet is a great place for promoting your business. There are five million people online at any given time and the world is, quite literally, your market. It would be best for your business to capitalize on this wonderful opportunity and expand your audience a thousand fold bigger!

And you wouldn’t even have to spend a penny while you’re at it.

We tend to make living a successful life more complicated than it needs to be. It’s human nature to want to overcomplicate even the simplest concepts, because we can’t seem to get how something could be that simple. We often maintain this ideal to stop ourselves from being successful. Sure, life is difficult and it can be hard, but that’s how it was designed to be. Achieving success isn’t as difficult as you might think, just use these 3 principles.

#1 Begin with what you can control.
If you are like most people, you spend too much time worrying about things that are outside of your control. These things cause you stress because you spend your day focusing on how terrible your situation is rather than how you can change your situation.
For example, you can’t control that you didn’t exercise in the past. There is no value in wasting energy focusing on the past. Instead, learn from your mistakes and make changes.

What you can control is how you react when those curveballs are thrown at you. Your mind is your most powerful tool. There is no quick fix. You need to be willing to do the time. Build upon a strong mental foundation and shape your world.

#2 Intentionally develop a process to build momentum.
Your developed mind is a tool to use to be proactive in attaining your goals. You can use it to develop a process to build momentum to reach your goals. Momentum can be tough to build, but there are countless rewards. The concept is easy, but the execution can be difficult. You will build confidence in yourself once you develop a process that works for you. This process will work no matter what goal you are trying to achieve.
You build momentum by making you feel like you are a winner who can accomplish anything you set your mind to. Failure is not an option.

#3 View the world using a value-based model.
Strolling through life aimlessly is what will cause you to become lost. You can increase how effective you are by using a set of values to guide you. Everything you do should be guided by this value-based model. You don’t want to get left behind because you were mediocre. You always want to give your most based on your value model.
Implement these 3 fundamental principles into your life and begin to enjoy the benefits and the success.