One of the main components that helps determine the success, or failure, of your search engine optimization (SEO) campaign is your keyword selection. Although this may not appear much, choosing the right keyword to use for your website is one of the more grueling parts of the entire SEO process, especially if you aim to find one that will be most effective for your site’s search engine optimization.
When using keywords for SEO, you just need to follow a few simple steps in order to properly find the right keyword that will do the job. There are also a couple of things that you need to look out for in order to avoid any problems when trying to optimize your web page.
Make a list
The first thing that you should do if you want to be able to use keywords effectively is to start out by making a list of “key” keywords or phrases that are relevant to the content of your site, and by doing this, it can actually lead you to create or discover more keywords or phrases that may blossom from the original one that you have chosen.
Select key phrases or words
Once you’ve made a list, try to select ones that contain a “key” keyword or phrase that can help you identify your site’s content. Let’s say your site’s content is all about cars, using cars as a keyword won’t put you high up in the page ranking of search engines, especially since a lot of sites or pages have that as a keyword. Try to avoid using words or phrases that are too general, as this will not help improve your page ranking. By adding other key terms to your chosen keyword, such as “second-hand cars”, or “second-hand sports cars” will actually help improve your chances of going up higher in the page rankings. Just make sure that these are relevant to your site’s content.
Check your competition
It also helps if you took the time to search for keywords or phrases that your competition are using so that you can narrow down which ones to use, and which ones to avoid. There is no sense in using a type of keyword or phrase, such as “cars”, which a lot or most of your competition are using as well, and if their site’s are ranked high up in the search engine’s index, then you might have a difficult time going up against that.
Use your location
You can also improve your chances of getting a much better page ranking result if you incorporate your location to the keyword or phrase that you are trying to use. Let’s say your business is located somewhere in Minnesota, by simply adding the word “Minnesota” to your keyword selection (“Minnesota second-hand sports cars”), you can fair better in your page ranking. However, this type of method usually entails that people are planning on seeing you in person when they do searches like this, so make sure that you only utilize this technique if you are open to the idea of them visiting you in person.
Use your niche
Always try to choose the keyword that you specialize in, or at least the one that offers you with the most profit. Keep in mind that you want to offer the keyword that best describes your business, but if the search volume of users is leaning towards one that isn’t your main product, then you can actually opt to use that keyword instead, just as long as that keyword is still related or relevant to your site’s content.
Archive | June, 2023
Building Free Targeted Web Site Traffic
The value of targeted web site traffic can never be equal to that of a merely free traffic. Visitors that are easily directed to certain web sites, even for free, if totally clueless as to what the website is all about, are likely going to exit your web pages just as fast as how they have landed on them. You may even find yourself falling from the search engine ranks if this continues to happen, not to mention being banned and the like.
But yes, the web is such an avenue for great opportunities that even free targeted traffic can possibly be obtained. But that does not come without efforts from your end. Here are some tips to building free targeted traffic.
Blogs. If you have a passion for writing and do not mind sharing your ideas on the web, this should not be very hard for you. Blogs are among the most effective ways to get “really” targeted traffic.
The freedom to express your message via compelling articles gives you the chance to capture readers’ attention through your writing skill coupled with some interesting images that are sure to spice up interests. When writing blogs, you have the option to directly pitch your website to your readers (seldom done) or do it in subtle, less obvious ways.
You may post ads on your blog, insert links on some key phrases – all of which will lead targeted traffic to your site when clicked. There are numerous blog sites on the web that you can tap all for free.
Forum Participations. This is also another way of getting targeted traffic at no cost. Simply visit forums that discuss topics related to the nature of your website. Participate either by posting your own questions or by answering existing forum inquiries. There may be instances when you can directly refer your website as part of your answers, or you may need to employ tactics to insert it as part of your main answers.
Usually, and this is the safest way to showcase your site for the possibility of getting free targeted traffic, include your web site’s domain name on your signature block. Don’t be satisfied by just putting your name at the end of your answer. Insert your domain names and URLs so that the readers (who are interested with the forum topic, which is related to the nature of your website) have the option of clicking them and hence becoming a part of your free targeted traffic.
Link Exchange. You are also free to browse the web for link exchange and invite web sites with similar or related industries as yours. Make sure to provide clear link details (an interesting title, clear description, and accurate URL) to draw targeted traffic from websites which visitors may also be highly interested on your web site content. Anyone who visits a web site and cares to navigate through its pages, so that he reaches its resources or links page and clicks on your displayed link – is a very promising portion of your targeted web site traffic.
